You get the gist! Colour is at the heart of all the most memorable brands. When you think of some of the most famous brands, you can probably visualise their brand colours off the top of your head. Colour is crucial for brand identity and recognition.Here’s why colour matters beyond aesthetics: It defines the entire visual brand (along with other elements such as typography, logos, and imagery), and it impacts the end user’s perception and experience of the product. When it comes to designing successful products, colour isn’t merely a decorative layer. Take our Professional Diploma in UX Design course Why does colour matter in design? But, before we jump into the specifics of colour theory, let’s consider why colour is so important in the design field. The power of colour is truly endless-and colour theory will help you to unleash it. You’ll be able to use colour to connect with your target audience and to improve the readability, usability, and accessibility of your designs. ![]() ![]() Once you’re well-versed in colour theory, you can confidently choose the most effective colour schemes for a given product or design project. It’s based on a combination of science, maths, and psychology-a fascinating discipline!Ĭolour theory helps us to understand the anatomy of colour, how different colour combinations work together to achieve different effects and the role that colour plays in creating a strong brand identity and a delightful user experience. Let’s begin our journey into the dazzling world of colour theory! What is colour theory? A definitionĬolour theory is a set of concepts, principles, and guidelines that help artists and designers to use colour effectively in their work.
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